Riding on the enthusiasm for matcha, food and beverage outlets have also introduced matcha concoctions to entice fans.

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Erica Lee, a content creator who frequently visits Japan, told Eater that her main goal on her most recent trip was to buy a ...

Many suppliers have declined to accept new orders and set limits on online matcha purchases because of the shortage.

If you are looking to impress a tea friend or matcha enthusiast, this is the matcha I would suggest. It toes the line between ...

Matcha is a powder made from green tea leaves and if you love the taste, you can often drink it on its own by mixing powder ...

TikTok's obsession with matcha has appeared to create a shortage of the tea in Japan. TikTok's most popular tea brands appear to be hit hard. The smooth, bright green powder plays a central role ...

Whether you’re sipping a matcha latte or nibbling on a matcha-flavoured cookie, it begins with the traditional Japanese ... tea leaves and goes through a long process to become a fine powder.

It all starts with creating the powder, a process that dates back to 12th-century Japan. (The overall technique of drying, pulverizing, and then mixing whole tea leaves into water to drink dates ...

However, the global surge in popularity for the green powder, packed with ... was introduced to Japan, where it became central to the traditional tea ceremony. By the 21st century, it had gained ...

What is it about this Japanese green tea powder that’s seen its popularity soar in recent decades? Some people attribute matcha’s success to its low caffeine quotient and high cancer-fighting ...