If you are looking to impress a tea friend or matcha enthusiast, this is the matcha I would suggest. It toes the line between ...

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

It all starts with creating the powder, a process that dates back to 12th-century Japan. (The overall technique of drying, pulverizing, and then mixing whole tea leaves into water to drink dates ...

Erica Lee, a content creator who frequently visits Japan, told Eater that her main goal on her most recent trip was to buy a ...

Many suppliers have declined to accept new orders and set limits on online matcha purchases because of the shortage.

TikTok's obsession with matcha has appeared to create a shortage of the tea in Japan. TikTok's most popular tea brands appear to be hit hard. The smooth, bright green powder plays a central role ...