Gorgeous pays for itself in the first five seconds.” The rebrand was not woke. It had the air of a perfume ad. But not everyone appreciated the smell. Detroit News rated Gorgeous the “most obnoxious” ...

worked from two directions – he envisioned both a fresh Jaguar logo for the rebranding strategy as well as a couple of ...

Ten Easy Street transforms a historical luxury residence into an exclusive boutique, offering affluent shoppers a private and intimate setting to explore and purchase your latest collections. Ten Easy ...

Jaguar’s chief creative officer, Gerry McGovern, revealed the striking Jaguar Type 00 concept, saying “I don’t believe in ...

Jaguar's new concept car , the Type 00, has attracted plenty of attention. There have been heated debates about the size of its bonnet and wheels ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

If you are wondering what the Jaguar rebranding means, learn more about it here along with our take on whether the move was ...

The new look of Jaguar has brought back memories of several past controversial brand logo changes and redesign jobs. Revisit ...

Jaguar revealed a new logo that represented a sharp contrast with its existing branding. That wasn’t the only big change the ...

A day after unveiling a controversial new logo, Jaguar introduced a dramatic new car design. Type 00 (pronounced Type Zero ...

From botched packaging and blackface to controversial AI ads, Google, Mattel, Kraft Heinz and other brands found themselves ...

The American design fair for limited editions celebrates its 20th anniversary gathering the elite of collectors around “blue ...