Gorgeous pays for itself in the first five seconds.” The rebrand was not woke. It had the air of a perfume ad. But not everyone appreciated the smell. Detroit News rated Gorgeous the “most obnoxious” ...

worked from two directions – he envisioned both a fresh Jaguar logo for the rebranding strategy as well as a couple of ...

Ten Easy Street transforms a historical luxury residence into an exclusive boutique, offering affluent shoppers a private and intimate setting to explore and purchase your latest collections. Ten Easy ...

Cars, cars, cars—they’re everywhere, right? You barely even realize they’re around unless something unusual happens. When a ...

But perhaps the boldest step of all is removing a logo completely. Earlier this year, Tesla revealed a bunch of new vehicles, ...

Jaguar’s chief creative officer, Gerry McGovern, revealed the striking Jaguar Type 00 concept, saying “I don’t believe in ...

In response to the backlash, Jaguar managing director Rawdon Glover said the carmaker wants to “be bold and disruptive”. insisting that the new identity is a necessary step for the brand's evolution ...

With Jaguar currently going through a transformation, Bertone showed us what a modern Jag should be well over ten years ago.

Jaguar's new concept car , the Type 00, has attracted plenty of attention. There have been heated debates about the size of its bonnet and wheels ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

If you are wondering what the Jaguar rebranding means, learn more about it here along with our take on whether the move was ...

The new look of Jaguar has brought back memories of several past controversial brand logo changes and redesign jobs. Revisit ...