Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

Notably, the "strikethrough" also appears in the new "leaper" logo, an evolution of the jaguar mascot that historically ...

By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

If you are wondering what the Jaguar rebranding means, learn more about it here along with our take on whether the move was ...

Anyway, Jaguar last month took a polemic-inducing string of turns, and now it seeks to become an ultra-luxury nameplate in ...

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...

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Type 00 is a pure expression of Jaguar’s new creative philosophy [and] the result of brave, unconstrained creative thinking.

Jaguar raised eyebrows the world over with its brand refresh earlier this month. It was seen as totally out of character for ...

Jaguar Land Rover's chief creative officer, in a press release. Click through to see the evolution of other company logos.

Notably, the "strikethrough" also appears in the new "leaper" logo, an evolution of the jaguar mascot that historically sprung forward as the hood ornament atop classic Jaguar cars. The new ...