Jaguar, the iconic British luxury automaker owned by Tata Motors, is embracing a bold transformation as it moves toward an ...

The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh ...

If you are wondering what the Jaguar rebranding means, learn more about it here along with our take on whether the move was ...

Notably, the "strikethrough" also appears in the new "leaper" logo, an evolution of the jaguar mascot that historically sprung forward as the hood ornament atop classic Jaguar cars. The new ...

Type 00 is a pure expression of Jaguar’s new creative philosophy [and] the result of brave, unconstrained creative thinking.

Anyway, Jaguar last month took a polemic-inducing string of turns, and now it seeks to become an ultra-luxury nameplate in ...

But is it a better design? To recap first let's take a look at that new Jaguar logo again. Logo for Jaguar There's a lot of things that can be criticised about the new Jaguar logo. The wide ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup. The 102-year-old ...

We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to Rolls-Royce debuting new identities. And now, Jaguar has presented what might ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric ...