BREC’s Baton Rouge Zoo announced on Tuesday, Dec. 10, the first jaguar cub was born at the zoo in over three decades.

The zoo is holding a "Name That Jag" contest on its Facebook page and is inviting residents to vote for their favorite name ...

In response to the backlash, Jaguar managing director Rawdon Glover said the carmaker wants to “be bold and disruptive”. insisting that the new identity is a necessary step for the brand's evolution ...

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

Jaguar believes that its products should be a “Copy of Nothing,” which is why there are new symbols of change implemented in ...

The rally included a fleet of rare cars such as the 1928 Austin (Austin 7), Jaguar Mark IV, Fiat Spider, and the Volkswagen Beetle ... “The Raja of Tirwa was a pioneer in this movement, and my father ...

Billy Joel, the iconic Piano Man and rock legend, is known for his timeless music and love for classic cars. Among his ...

By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

The new look of Jaguar has brought back memories of several past controversial brand logo changes and redesign jobs. Revisit ...

Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides ...

Jaguar is officially bidding farewell to its iconic V8 engine as the brand transitions to an all-electric lineup by 2025.

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...