By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Jaguar has hinted at its future by launching a new emblem that removes the famous pouncing cat. Many drivers have split ...

Luxury carmaker Jaguar has unveiled a bold new brand identity ahead of its transition to an all-electric lineup by 2026. The ...

Jaguar’s chief creative officer, Gerry McGovern, revealed the striking Jaguar Type 00 concept, saying “I don’t believe in ...

Elon Musk, the CEO of Tesla, has taken a dig at Jaguar's new logo. Jaguar replied with wit as well: "Yes. We'd love to show you. Join us for a cuppa in Miami on December 2nd? Warmest regards, Jaguar." ...

Whether you're into cars or not, you'll most likely be able to identify a Jaguar: Just spot that emblem of a leaping wild cat. But the brand changed its logo — and the new one no longer has this ...

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...