Philip Morris International Inc. (PMI) (NYSE: PM) marks the 10th anniversary of the introduction of its leading smoke-free product, IQOS. The launch of this smoke-free innovation was a breakthrough ...
We examined how PMI’s advertising messages changed during these regulatory periods for both IQOS and cigarettes. Methods Content analysis of PMI’s IQOS and cigarette ads was performed using a ...
cancer.org Background Philip Morris International, one of the largest transnational cigarette manufacturers, has heavily invested in its new heated tobacco product, IQOS, marketing it aggressively as ...
Iqos, which uses patented induction technology to heat—rather than burn—tobacco, overtook its leading cigarette brand, Marlboro, in terms of net revenues in the fourth quarter of 2023 ...
Altria’s attempts to diversify from cigarettes have fallen flat. For one, its $1.8 billion investment into Canadian cannabis licensed producer Cronos for a 41% stake and a $12.8 billion investment ...
19 in Tokyo with the Together X Sensorium event. In attendance were PMI officials, customers, media, and notable personalities from IQOS markets. And so started our interview in Tokyo last week with ...