Philip Morris International Inc. (PMI) (NYSE: PM) marks the 10th anniversary of the introduction of its leading smoke-free product, IQOS. The launch of this smoke-free innovation was a breakthrough ...
We examined how PMI’s advertising messages changed during these regulatory periods for both IQOS and cigarettes. Methods Content analysis of PMI’s IQOS and cigarette ads was performed using a ...
Even cigarette shipments rose 1.3% ... and it also acquired the rights to sell Iqos products in the U.S. from Altria. Both developments seem bullish for the stock, as next-gen products are ...