A growing number of European countries — along with the state of California — have brought in legislation that makes brands responsible not just for making and selling clothes, but for ...
But we should always ask ourselves why anybody should care about our brand stories. I think it's helpful to consider the various types of conflict that storytelling experts say make for the best ...
Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume ... Burberry has been working hard to make its brand exclusive again after it went through a phase ...
Here she shares five key personality traits that are needed in brand deal making. 1. Listening & communication Her primary piece of advice for creating valuable partnerships is communication, or ...