Assigning sad faces to single bananas increases sales by 58 percent, offering a novel approach to reducing food waste, ...
Signage depicting single bananas as "sad" makes it more likely people will buy them, according to a new study.
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In comparison, the happy banana signage increased hourly sales of single bananas from 2.02 to 2.13 (5.4%), making the sad banana signage almost 50% more effective than the happy banana signage.
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