Pop’ums is the latest product launch from Campbell’s that takes an existing snack and creates a different experience without losing what the brand is known for. During its earnings call this month, ...
Reddit’s impressive rebrand, launched at the end of 2023 (after Ad Age’s 2023 year-in-review stories were published), took the online community brand’s busy universe of visual iconography and ...
As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.
All around the world, brands and companies are implementing social media strategies into their digital marketing campaigns to boost brand awareness, increase exposure, and improve sales.