Insider has tested Function of Beauty's personalized haircare routine before and our opinions were mixed, so I was intrigued to see it launch a new purple shampoo and conditioner. Between salon ...

New York-based startup Function of Beauty offers a line of customized shampoo and conditioner. Each customer fills out an online hair quiz including their hair profile, goals, and color and scent ...

Need a new shampoo and conditioner set? Look no further! Function of Beauty formulates a specific shampoo and conditioner tailored to your personal needs.

Founded in 2016 by a trio of chemists and engineers, Function of Beauty set out to individually formulate shampoo and conditioners based on a person’s specific hair type, goals and preferences.