To ace marketing, one needs to convey the right message at the right time and Flipkart Fashion recently just did that. They proved how a clever campaign during a popular artist’s concert can capture ...

The campaign stars Sumeet Vyas alongside a hilariously unexpected co-star – a friendly ghost! The narrative revolves around Sumeet's character, who is initially spooked by the mischievous ghost's ...

Nostalgia and meme culture are the new fuel for modern advertising. By repurposing moments from iconic Indian TV shows and films, brands are crafting campaigns that not only amuse but also ...

The campaign highlights the potential of leveraging nostalgia, humor, and strategic marketing to deliver a compelling brand story. With a mix of laughter and relevance, Flipkart connects with ...

Vasai-based Dot Printers, a creative print subsidiary of Arihant Enterprise and The Times of India (TOI) used hydro-reactive ...

Flipkart elevates Viveka Sra to director of brand marketing. Before this role, Sra served as the associate director of brand marketing at the organisation. Advertisment She took to LinkedIn to ...

For emerging brands, creating memorable campaigns that break through the clutter becomes an even greater challenge. One approach that successfully addresses this challenge is the ‘Kidult’ concept, ...

VMPL Bengaluru Karnataka [India] 5 MoEngage a leading insights-led customer engagement platform announced today that it has ...

Flipkart employs over 3,00,000 people in the supply chain and continues to drive efforts to bring under-served communities into the digital commerce ecosystem, he said. PTI Published On Nov 30 ...