To ace marketing, one needs to convey the right message at the right time and Flipkart Fashion recently just did that. They proved how a clever campaign during a popular artist’s concert can capture ...

The campaign stars Sumeet Vyas alongside a hilariously unexpected co-star – a friendly ghost! The narrative revolves around Sumeet's character, who is initially spooked by the mischievous ghost's ...

Flipkart elevates Viveka Sra to director of brand marketing. Before this role, Sra served as the associate director of brand marketing at the organisation. Advertisment She took to LinkedIn to ...

D2C brands The Sleep Company, SMOOR and Renee Cosmetics share the defining strategies that led to booming businesses in 2024 ...

Stressing on building its data capabilities has paid handsome dividends to FCB Kinnect, helping it win multiple awards at ...

With the right strategy, businesses can create personalized and interactive experiences that resonate with their audience. However, crafting a successful mobile marketing campaign is challenging. It ...

While aggressive marketing campaigns and lightning-fast delivery lure users, the underlying question remains: Is this model ...

The Competition Commission of India (CCI) has urged the Supreme Court to consolidate all the cases against e-commerce giants Amazon and Flipkart in the country to expedite the antitrust probe.

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New Delhi: Flipkart is setting its sights on an Initial Public Offering (IPO) within the next 12 to 15 months, with a target listing date by the end of 2025 or early 2026. According to the news ...