Winning young multicultural customers through mashups and social media, Dr Pepper is gaining share in the soda wars.

Previously exclusive to select advertisers, the artificial intelligence-powered technology analyzes sports and esports ...

optimizing ad placements for maximum viewer engagement rather than interrupting the action. DraftKings, Dr Pepper and other brands have utilized Stay Live, which Perion claims could be used in ...

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr ...

Advert Tom Bowey ended up being dubbed 'Dr Pepper Man' because he was drinking so much of it (Kennedy News and Media) "My boss told me 'you're going to die soon if you don't stop drinking them ...

A class action lawsuit alleges the popular brands don’t properly disclose that their ginger ale contains artificial flavors.

The maker of Canada Dry and Schweppes ginger ale is facing a potential class-action lawsuit from consumers upset that the ...

Keurig Dr Pepper's business is fine but its growth is stale right now. The company hopes to give its growth a boost with a recently announced acquisition. On Oct. 24, Keurig Dr Pepper reported ...