When it launched in the early 1980s, Diet Coke’s ‘just for the taste of it’ jingle aimed to reassure customers that the flavour alone was reason enough to give it a try. Almost 40 years later, the ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Model Andrew Cooper stars in a new Diet Coke "hunk" ad, almost 20 years after the soda brand aired its now-legendary 1994 commercial featuring Lucky Vanous as a sweaty construction worker who ...

Scott Van Pelt does not want to hear that Diet Coke is better from cans than bottles. In response to a list of Diet Coke ...