Dictionary.com has announced its 2024 Word of the Year as "demure," a term that was popularized by TikToker Jools Lebron.

Both Dictionary.com and Cambridge Dictionary selected the words their editors believe were the Word of the Year for 2024.

This may have been the year of "Brat summer," but by August another buzzworthy phrase had usurped it in the pop culture ...

The term's popularity skyrocketed after content creator Jools Lebron used it in a now-viral TikTok video, in which she ...

Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for ...

Dictionary.com was very mindful and very cutesy when choosing its 2024 Word of the Year. This year’s title went to viral ...

According to Dictionary.com, there was no significant trend in the usage of the word demure before the TikTok was posted. But ...

"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word ...

The dictionary website said it combed social media trends, news headlines and words that jumped from online to everyday conversations to determine demure’s ranking, beating out words such as ...