Dr Pepper has invested heavily in marketing during college football games and come up with novel flavors like strawberries and cream to entice soda drinkers. While consumers are drinking more Coke ...
At Bucks County soda shop Fizzy Mama, soccer moms on the way to school pickup order a 32-ounce soda like they would an iced coffee: Dr Pepper, two pumps caramel syrup, and a splash of vanilla creamer.
Both Coca-Cola and Dr Pepper said last week on quarterly earnings calls that they sold more soda cases last quarter. During the third quarter of this year, total soft drink volumes grew 1.3% from ...