When you think of the longest-running sponsorship deals, theme park partnerships wouldn't usually be part of the conversation ...

The United States and abroad consumers are turning to independent soda sellers to support a boycott of companies they believe ...

THE Coca-Cola Christmas Truck is is in Edinburgh and Dublin today after kicking off its 2024 tour in London last week. This ...

Coca-Cola is one of Berkshire's longest-held investments. Buffett originally bought the stock in the late 1980s and bought ...

Coke is, clearly, the most important brand at Coca-Cola. The company is usually just called Coke for a reason. But the ...

These two sugar-free favorites promise the classic Coca-Cola experience without the calories, but they've sparked debates ...

From Coca-Cola to Brat to Salesforce, the Week team reveals the first eight campaigns that make up our best of 2024.

When it comes to consumer goods, few companies can rival the global recognition of Coca-Cola (NYSE: KO) and Kraft Heinz ...

Coca-Cola Co. has a franchise with a beverage factory ... told Reuters that neither its company “nor any of our brands are affiliated with any government or military in the conflict.” ...

Pratik Thakar, Coca-Cola’s vice president and head of generative AI, explained to Ad Age that the company wanted to connect its traditions of the campaign to the future of technology. Additionally, he ...

For 30 years in India, Coca-Cola has strengthened its connection with diverse cultures and generations through its beverages, ...

Cola, tells Tim Healey why B2C and B2B have more in common than people perceive and why positioning marketing as a driver of ...