Coca-Cola's Christmas ad has become something of a seasonal hallmark, but this year's AI-aided spot has ignited a fresh debate about AI in advertising.
Pratik Thakar, Coca-Cola’s vice president and head of generative AI, explained to Ad Age that the company wanted to connect its traditions of the campaign to the future of technology. Additionally, he ...
One of the reasons people reacted so negatively to the ad was that Coca-Cola in the US is closely associated with the festive spirit Coca-Cola unveiled three artificial intelligence-generated ...