Coke is, clearly, the most important brand at Coca-Cola. The company is usually just called Coke for a reason. But the ...

The Coca-Cola Company will continue to “earn” its brands’ price points with consumers, leaning into marketing as a key ...

But what kind of precedent does this set for brands? Does it deter them from using AI in their ads? Or has Coca-Cola fired the starting gun? Sometimes, the most interesting thing about a question ...

Coca-Cola’s reliance on taste tests overlooked consumer loyalty and brand identity. Emotional connections and brand symbolism significantly influence purchasing decisions. Effective market ...

Fruitopia was an attempt by the Coca-Cola Company to capitalize on the health food trends of the '90s by offering a fruit ...

A spokesperson told The Independent: “Coca-Cola’s exciting venture into AI-generated storytelling demonstrates Coca-Cola’s ...

Coca-Cola hiked its dividend for 62 consecutive years, which is one of the lengthiest dividend growth track records. Read why ...