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12 天
on MSN
Think You Know Coca-Cola? Here's 1 Little-Known Fact You Can't Overlook.
Coke is, clearly, the most important brand at Coca-Cola. The company is usually just called Coke for a reason. But the ...
Marketing Week
6 天
Coca-Cola: There’s no ‘big trade-off’ between increasing prices and volumes
The Coca-Cola Company will continue to “earn” its brands’ price points with consumers, leaning into marketing as a key ...
Campaign Asia
16 天
Will the Coca-Cola ad deter brands from using AI in film?
But what kind of precedent does this set for brands? Does it deter them from using AI in their ads? Or has Coca-Cola fired the starting gun? Sometimes, the most interesting thing about a question ...
Business 2 Community
28 天
Market Research Fail: How New Coke Became the Worst Flub of All Time
Coca-Cola’s reliance on taste tests overlooked consumer loyalty and brand identity. Emotional connections and brand symbolism significantly influence purchasing decisions. Effective market ...
The Takeout on MSN
8 天
Whatever Happened To Fruitopia, The Discontinued Drink That Ruled The '90s?
Fruitopia was an attempt by the Coca-Cola Company to capitalize on the health food trends of the '90s by offering a fruit ...
22 天
This Is Why Coca-Cola Is Facing Such A Backlash Over Its AI-Generated 'Holidays Are Coming' Ad
A spokesperson told The Independent: “Coca-Cola’s exciting venture into AI-generated storytelling demonstrates Coca-Cola’s ...
5 天
Coca-Cola: A Dividend King Approaching My Buy Zone Now
Coca-Cola hiked its dividend for 62 consecutive years, which is one of the lengthiest dividend growth track records. Read why ...
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