The tactic may seem a bit silly today, but the 36-degree standard was just another example of ... in order to build brand awareness. He also provided retailers with Coca-Cola swag like posters ...
Coke is, clearly, the most important brand at Coca-Cola. The company is usually just called Coke for a reason. But the breadth of its beverage products is much wider than just cola. For example ...
"We haven't experimented in the low alcohol category before, but it's an example ... conscious, Coca-Cola has been diversifying from fizzy drinks, including buying water and tea brands.