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Business Insider India
11 天
7 brilliant strategies Coca-Cola used to become one of the world's most recognizable brands
The tactic may seem a bit silly today, but the 36-degree standard was just another example of ... in order to build brand awareness. He also provided retailers with Coca-Cola swag like posters ...
Marketing Week
2 天
Coca-Cola: There’s no ‘big trade-off’ between increasing prices and volumes
The Coca-Cola Company will continue to “earn” its brands’ price points with consumers, leaning into marketing as a key ...
8 天
on MSN
Think You Know Coca-Cola? Here's 1 Little-Known Fact You Can't Overlook.
Coke is, clearly, the most important brand at Coca-Cola. The company is usually just called Coke for a reason. But the ...
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