The tactic may seem a bit silly today, but the 36-degree standard was just another example of ... in order to build brand awareness. He also provided retailers with Coca-Cola swag like posters ...
Coke is, clearly, the most important brand at Coca-Cola. The company is usually just called Coke for a reason. But the ...
The Coca-Cola Company will continue to “earn” its brands’ price points with consumers, leaning into marketing as a key ...
Fruitopia was an attempt by the Coca-Cola Company to capitalize on the health food trends of the '90s by offering a fruit ...
Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show ...