The Coca-Cola Company will continue to “earn” its brands’ price points with consumers, leaning into marketing as a key ...
Coke is, clearly, the most important brand at Coca-Cola. The company is usually just called Coke for a reason. But the ...
Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show ...
For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.