Burberry is hoping “scarf bars” in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around.

Bloomberg / Contributor / Getty Images Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as the British luxury group reels ...

FESTIVE MOOD: Burberry on Wednesday released its holiday campaign “Wrapped In Burberry” featuring friends of the house old and new, a day before the brand’s chief executive officer Joshua ...

(Reuters/Mina Kim/File Photo) Burberry to emphasize trench coats and scarves Quilted coats, puffer jackets also a focus New CEO says design team was siloed, aims for better integration LONDON — ...

LONDON, Nov 14 (Reuters) - Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes ...

LONDON (Reuters) - Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around.

LONDON — Burberry is hoping “scarf bars” in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around. The ...

Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as the British luxury group reels from a sharp quarterly loss.

While designer brands don’t traditionally participate in Black Friday, I managed to find a number of quietly marked-down ...

LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making ...