Campbell suggests starting with the brand's values. "Creating a successful brand names should come from an authentic idea," ...

Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

With brand-name GLP-1s for obesity treatment on and off the shortage list, prescribing can get complicated. Five providers ...

The origin story behind this iconic brand stamp lives up to its “unique” name. The Japanese retailer Uniqlo recently revealed ...

With weeks until Thanksgiving, a new agriculture report that compared prices of generic store brands and national name brand ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

ST. LOUIS — Panera Brands, Inc., a fast casual restaurant company owned by JAB Holding Co., has appointed Patrick Grismer and ...

Creamy or crunchy, this brand is beloved. How in the world is a person supposed to choose a brand of peanut butter? With dozens of options on grocery shelves, choosing a single jar seems utterly ...

From condiments to clothing, Reddit posters on the “Frugal” forum shared the name-brand items they always splurge on — and ...

Finance industry veteran Jon Shell has been named chief financial officer of Dallas-based Unleashed Brands, effective Dec. 2.

Toni: In 2022, the Toni Says Medicare team enrolled me in Medicare with Medicare Supplement and Medicare Part D plan ...

The skin care and fragrance brand will operate without a formal name over the next 12 months and is currently referring to ...