In the wake of its decades-in-the-making debut, Moses divulged the aggressive and expensive strategy to turn “Wicked” into ...

When we approach marketing with empathy at the forefront, we invite customers into a relationship—not just a purchase.

Does it matter whether data, insight or design sit within marketing, or is a focus on headcount just a distraction?

Brands shouldn’t leave it to their agencies to prove marketing’s impact, but working closely with them creates a virtuous ...

This year’s top marketing campaigns not only captured audience attention but also reshaped how brands connect with consumers.

Rapid evolutions in consumer attention spans, tech platforms and social media algorithms mean today’s cutting-edge marketing ...

Viveka Sra has been promoted to Director - Brand Marketing at Flipkart. Prior to this, Viveka Sra was Associate Director, Brand Marketing at the company. Sra took to LinkedIn to share the news of her ...

Research on artificial intelligence in marketing overwhelmingly neglects its potential negative consequences, a new study ...

The media brand’s managing director of consumer revenue tells Tim Healey why building an emotional connection with the ...

Digital marketing does wonders for businesses, boosting sales and engagement. Our guide outlines six compelling reasons why ...

Account-Based Marketing (ABM) is transforming B2B marketing by focusing on high-value accounts and personalized campaigns.

AMC Networks executive vice president of content strategy Blake Callaway will exit the company at the end of the year.