In today's fast-paced and highly competitive market, businesses must stay ahead by making informed pricing decisions. This is ...

Building a strong brand takes effort ... poorly communicated logo redesign alienated loyal customers and damaged the brand’s image. Harley-Davidson Perfume: Harley-Davidson’s attempt to ...

How do you balance personal and professional life while building a strong personal brand? We posed this question to 14 ...

People from all walks of life undertake philanthropic activities to work in cause areas they resonate with. Their choice to ...

Brand has become more important in B2B than in the consumer space. Why? And what are the seven ways in which marketers can ...

What do GCash, PayPal, Maya, Bear Brand, Yakult, Milo, YouTube, Netflix, ABS-CBN, Jollibee, McDonald’s, and Mang Inasal have ...

Cause-related marketing is hard to pull off for many reasons, from conflicting stakeholder desires to potential backlash to ...

ALBUQUERQUE, N.M. (KRQE) – If Fernando Lovo gets his way, UNM athletics will become even more of a desired brand. The new ...