it could be attractive to other brands that want to partner with it through co-branding or brand alliances: With co-branding, two brands from separate organizations market a new brand together.

Lauritz Knudsen Electrical and Automation, a subsidiary of Schneider Electric, announced a strategic partnership with Mumbai ...

The Oriental Beauty Valley in Shanghai's Fengxian District launched a "Brand Globalization Alliance" on Thursday, aimed at helping Chinese cosmetics brands expand into global markets. The ...

Cody Rhodes is the current Undisputed WWE Champion and is set to put his title on the line against Kevin Owens at the upcoming Saturday Night's Main Event on December 14.