In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

Apple's heavily-guarded, in-house EV project has been scrapped, highlighting the stark contrast in approach and outcome ...

The owner of Proper No 12 Whiskey has announced it will no longer use Conor McGregor’s name or image on the drink. It follows ...

Welcome to what we are now apparently calling Black Week, our annual festival of paying slightly less for things we don’t ...

This time, Samsung’s latest ad takes the rivalry to the next level, promoting the Galaxy Z Fold 6 and Z Flip 6 while poking ...

Grocery chains with large bakery departments all make apple pie, so I set out to find out which store makes the absolute best ...

We've been hearing for years that Apple could release its own brand television, but it has not happened yet and may never ...

As a reminder, Image Playground is part of Apple Intelligence, Apple's suite of AI-powered tools that are coming to Macs, iPads and iPhones. With Image Playground, you provide a text prompt and ...

In contention for Best iPad apps are Bluey: Let’s Play, an interactive game for kids set in the world of Bluey, and ProCreate ...

New public betas are available for you to try Apple Intelligence's genmoji, Image Playground, and ChatGPT in Siri now.