An especially popular killer whale put a dead fish on his head, in a throwback to a fashion last seen in the 1980s.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Some risks took flight, like Rihanna's matching blue fur hat and coat, which stunned social media and on-site photographers ...

Needless to say, Elordi’s fans were split about the look. “Finally, living proof that not all men look better with a beard,” ...

Rita Ora wore a bleached blonde mullet at the 2024 British Fashion Awards in London, and paired the striking new look with an ...

Rihanna wore blue on the red carpet at the 2024 Fashion Awards in London’s Royal Albert Hall on Monday night. The Fenty ...

The 2024 Fashion Awards, held at London’s Royal Albert Hall, celebrated global fashion excellence. Honorees include Tom Ford ...

Orcas have been spotted off the west coast of North America, balancing salmon on their heads. The phenomenon, first observed in 1987, is a bit of a mystery. But after a long absence, they’re bringing ...

Shrinkflation is affecting clothing brands. Companies are attempting to balance quality with price for consumers.

Adidas Samba Another year has come and gone and with it a myriad of fashion trends, but one buyer movement is only going ...

Score once-a-year savings up to 80% off at Abercrombie, Aritzia, Revolve, and sooo many more before they're gone.

The brand’s offering 40% off all bedding and clothing for Cyber Monday — marking some of the biggest deals we’ve seen all year on the label’s celeb-loved wares. Both Oprah and Kris Jenner are obsessed ...