“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...

Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re ...

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the ...

What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.

Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.

Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can ...

Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the U.S. and account for almost a quarter of holiday purchases, according to Salesforce. What’s more, AI is expected ...

The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of "round tripping." ...

Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. A rigid ...

A CEO views marketing investment through a new lens of risk, opportunity costs and the importance of brand reputation for sustainable growth.