Coca-Cola has unveiled its latest campaign in Saudi Arabia, Emoji Coke, designed to resonate with Gen Z by reimagining the ...

The MoU with Mega Matrix Inc. aims to establish a $100m investment fund for the global short drama and pan entertainment ...

As the BSA chairman, Sheikh Manea bin Mohammed bin Rashid bin Manea Al Maktoum will further strengthen its leadership in the ...

In 2016, a joint project between Heriot-Watt University and Emirates College of Technology, funded by the Abu Dhabi ...

The OOH industry has not only claimed its spot as a credible and highly effective form of traditional advertising, driving ...

Debsena Chakraborty, VP Business Development MENA, mFilterIt writes on optimising e-commerce strategy on marketplaces during ...

The Stc campaign aims to redefine perceptions around the young Saudi generation often labelled as indecisive or the lost ...

Campaign Middle East goes behind the scenes of Dyson's 'Firsts' to learn about the insights and brand objectives that drove ...

LinkedIn's Jessica Machalani speaks to Campaign Middle East about challenges facing marketers around ad effectiveness.

Gregg Fray, co-owner of Seven Media, will serve as both a strategic advisor and on-screen mentor for the UAE edition, The ...

Successful applicants for See It Be It also get a fully funded trip to Cannes Lions, including accommodation and travel.

We don’t just sell pizza – we also have a passion for pizza making and a love for the Pizza Hut brand,” said Clara from Pizza ...