As viewers’ cable consumption habits change, streaming platforms are competing for attention—especially as prices rise. Find ...

YouTube TV launched for $35 per month in 2017. It rose to $40 in 2018, $50 in 2019, $65 in 2020, and then $73 in March 2023.

The price hike is already in effect for new subscribers. Existing members will start paying the new rate during the first ...

But: with YouTube TV going up a whole $10 a month ($82.99!) starting in January, will that send viewers BACK to cable? For ...