Axe has always been part of the top 5 deodorant brands in the Philippines and has averaged a share of market of 12% (across total deodorants) from 2019 all the way to early 2020. However due to the ...

Deodorant brand Axe focused on digital and online gaming to target young males in the Philippines and boost market share. Axe has always been one of the top five deodorant brands in the Philippines ...