The body of our story starts in 2001, when GSK acquired the Sensodyne brand and identified its vast untapped potential. It concludes roughly 15 years later at the point where profit generated from the ...

Household names such as Sensodyne and Paradontax toothpastes, as well as Advil painkillers, helped drive group revenue to £2.78bn, with oral health comprising £810m of that figure. Haleon chief ...

Formerly a small player in a niche category, Sensodyne is now a $1bn brand, in a category it has built into a significant 20% slice of all toothpaste. This stellar success was achieved by discovering ...

By contrast, Oral Health revenue rose 2.5% to GBP810 ... Haleon highlighted sharp growth in toothpaste and mouthwash brand Sensodyne, especially in India, the US, the UK and Germany, while ...