A competent business with effective competitive pricing strategies can directly result in an increased market share, higher customer retention, and enhanced profit through volume sales. But not every ...

However, the business cannot survive—let alone thrive—unless it is also able to monetize some of that value – in order to generate sufficient funds to pursue future innovations, repay and reward ...

The price of a product is how much a customer is asked to pay for it. When setting a price, a business needs to consider: ...

Competing with larger retailers might feel daunting, but dynamic pricing can help to level the playing field and manage your ...

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (2010): Nagle, Hogan, and Zale, Prentice Hall. Pricing Information: How to customize both the product and the price (1998): Carl ...

Kireyev, Pavel, Vineet Kumar, and Elie Ofek. "Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy." Harvard Business School Working Paper, No. 15-058, January 2015.

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

No matter what type of product you sell, the price you charge your customers or clients will have a direct effect on the success of your business. Though pricing strategies can be complex ...

To sustain growth, you’ll eventually need to expand your total addressable market and cater to a broader range of customers, ...

OEMs in the heavy equipment industry face significant challenges in setting pricing strategies due to factors like ...