If when the idea of perms—a chemical treatment that utilizes heat to change the texture of hair—comes to mind, you ...

Women who could not afford to wait in lines that stretched out the door and around street corners at hair salons, or the still steep price for having a perm professionally done, used heated blocks of ...

Hair is wrapped in rods to establish the ... “We’re getting loads more requests for perms in the salons and enquiries on Instagram pretty much daily, too,” says Hersheson.