You may be feeling a bit of deja-vu. In 2009, the brand scrapped a redesign of its orange juice packaging that simplified its logo and eliminated its brand symbol of a straw poking out of an orange.

The other thing customers aren’t buying is Tropicana Orange Juice. Bottles have been sitting on supermarket shelves since the ...

Tropicana customers are in revolt over an orange juice bottle redesign. Again.

Tropicana replaced its familiar logo, an orange with a straw poking out, with a minimalist design featuring a glass of orange juice. The backlash was swift. Customers wrote letters, sent emails ...

Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a ...