Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

To recap first let's take a look at that new Jaguar logo again. There's a lot of things that can be criticised about the new ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Jaguar’s chief creative officer, Gerry McGovern, revealed the striking Jaguar Type 00 concept, saying “I don’t believe in ...

Type 00 is a pure expression of Jaguar’s new creative philosophy [and] the result of brave, unconstrained creative thinking.

The new look of Jaguar has brought back memories of several past controversial brand logo changes and redesign jobs. Revisit ...

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...

After a polarizing logo update, Jaguar follows up with a glimpse of its first all-electric vehicle spun out of its lofty new ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

The exotic, electric Type 00 coupe comes in on silent paws, unlike the growly, V-8-powered cats of the past, as Jaguar moves ...