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Warc
1y
How McDonald’s used app data to power digital OOH
In Australia, McDonald’s leveraged data from its Monopoly app to optimise its digital advertising and drive footfall in stores. McDonald’s, the global QSR, used its popular Monopoly app, based on the ...
23y
McDonald’s unveils new treasure hunt challenge where you can win free food
Each gift tag will contain a code which is redeemable on the McDonald’s app, and earns you a prize. This includes free food, ...
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