Riding on the enthusiasm for matcha, food and beverage outlets have also introduced matcha concoctions to entice fans.

Here’s the tea: there’s a shortage of matcha. Once easily found in grocery stores and cafes, the powdered green tea product ...

The observatory of iconic Tokyo Tower that rises 333 meters in Minato Ward hosts a matcha powdered tea ceremony called Asacha no Yu twice a month from 8 a.m., before the tourist spot opens to ...

Mori prepares a traditional matcha tea at the end of every meal and offers a tea pairing for $55 per person. Before becoming a chef, Mori regularly trained in traditional Japanese tea ceremony in ...

This stunning green matcha cheesecake is made by adding the powdered Japanese green tea into a classic, creamy cheesecake ...

Zendaya and Dua Lipa are among the A-listers who have been snapped sipping "Kermit-coloured" matcha smoothies, cementing the powdered tea's reputation as having the type of "cool-girl wellness ...

“Matcha has a very specific way of being processed ... barista is a far cry from the serenity of a Japanese tea ceremony. Plus, for all the delicious – but syrup-pumped – servings ...

TikTok's obsession with matcha has appeared to create a shortage of the tea in Japan. TikTok's most popular tea brands appear to be hit hard. The smooth, bright green powder plays a central role ...