Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

On #matchatok, TikTokkers have made the humble powdered tea into a viral sensation, with the tag boasting more than 40,000 ...

Industry experts say that, while certain companies have limited quantities or are completely sold out of matcha products, less popular brands still have inventory. stock.adobe.com Megumi Kanaike ...

Want to up your intake of the green stuff? Shop our favourite matcha-packed skincare products below… Packed with vitamin B5 and nourishing hemp seed oil, this non-stripping cleanser is perfect ...

With so many brands of matcha available, it can be tricky to determine which is the best to buy. Here is one type to avoid ...

Matcha has become a total buzzword in perfumery. Here's what to know about its steady rise in the fragrance world.

matcha powders are not necessarily made equal from tin to tin. When I went on a hunt to find the best ones, nearly all the experts I consulted warned that products can vary in flavor and ...

The hashtag #MatchaTok has more than 40,000 posts on TikTok with users sharing their morning matcha routines, home setups, ...

You might soon be seeing fewer photos of matcha lattes on your social media, as a current matcha shortage in Japan is having a global impact. Japan is currently experiencing a matcha shortage thanks ...