Start the new year with healthier habits by making the switch to Matcha. Get 20% off your first order with our exclusive code ...

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

If you are looking to impress a tea friend or matcha enthusiast, this is the matcha I would suggest. It toes the line between ...

Riding on the enthusiasm for matcha, food and beverage outlets have also introduced matcha concoctions to entice fans.

Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Erica Lee, a content creator who frequently visits Japan, told Eater that her main goal on her most recent trip was to buy a ...

On the other hand, I feel good seeing Japanese food spread around the ... paid about $40 for a 40g can of Marukyu Koyamaen Isuzu matcha powder on Shopee. The same product is sold out on the ...

On a trip to Japan in early November, Erica Lee, a TikTok creator, had one main goal: to get matcha powder. A novice matcha drinker, Lee travels to Japan often and always buys one or two tins.

TikTok's obsession with matcha has appeared to create a shortage of the tea in Japan. TikTok's most popular tea brands appear to be hit hard. The smooth, bright green powder plays a central role ...

Many suppliers have declined to accept new orders and set limits on online matcha purchases because of the shortage.

This stunning green matcha cheesecake is made by adding the powdered Japanese green tea into a classic, creamy cheesecake ...