You start the project by creating a list of your business customers and counting them. Sounds simple, right? However, as you survey the state of customer data at your company and begin really digging ...

Amperity today announced the launch of its Customer Data Cloud, an AI-powered solution designed to help technologists rapidly ...

What’s top of mind for you as a leader? Kim: Every business leader, across marketing, CX, and sales, should prioritize customer data management as much as they prioritize AI. Twilio’s report ...

Campbell, Dennis, Francisco de Asis Martinez-Jerez, Marc Epstein, and Joshua Bellin. "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel." Harvard Business School ...