Designed by artistic director Francesca Amfitheatrof, the new icon is used along with other brand signatures like the Damier pattern and Art Deco ‘V’ shaped rings.

Use of the pattern mark would take unfair advantage of the reputation of the ‘Toile Monogram’, as well as of the considerable investments undertaken by Louis Vuitton to achieve that reputation.

Louis Vuitton and Hermès ... but Goyard's elusiveness is exactly what makes it the ultimate status symbol among the world's wealthiest people. Goyard's prime press strategy is silence.