Learn about Google Ads' Customer Match policy update, effective January 2025, and how to maintain compliance to avoid ...

Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success.

Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting ...

Read on to learn what SEM is, how it can help your business ... you will need to enter an ad auction. For example, Google Ads evaluates ads by the Quality Score based on the keywords you want ...

Google will unpause its ban on political and election ads in the US that it set into place after the polls closed on November 5, 2024. Google will lift the temporary restrictions on ads relating to ...

A new Google TV ad for a video game serves as an excellent reminder for why the platform should probably stick to content ads instead.