Silver Care Shampoo for Gray and Silver Hair: Our Silver Care Gray Hair Shampoo leaves hair feeling strong, nourished and silky with volume and bounce. See brighter, more vibrant, healthier ...

Other innovations L’Oréal has created in-house, like the Colorsonic, an electric hairbrush that dispenses dye to make at-home coloring as easy as brushing your hair; it launches early this year.