Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...
Matcha is a powder made from green tea leaves and if you love the taste, you can often drink it on its own by mixing powder ...
Making matcha — green tea that you fully incorporate ... It all starts with creating the powder, a process that dates back to 12th-century Japan. (The overall technique of drying, pulverizing ...
Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...
Erica Lee, a content creator who frequently visits Japan, told Eater that her main goal on her ... The rise of matcha on ...
Many suppliers have declined to accept new orders and set limits on online matcha purchases because of the shortage.