Erica Lee, a content creator who frequently visits Japan, told Eater that her main goal on her most recent trip was to buy a ...

Riding on the enthusiasm for matcha, food and beverage outlets have also introduced matcha concoctions to entice fans.

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Matcha is a powder made from green tea leaves and if you love the taste, you can often drink it on its own by mixing powder ...

One of the world’s largest producers of green tea, ITO EN, headquartered in Tokyo, Japan, has been contributing ... of green tea and matcha [tea powder],” says Daisuke Honjo, president and ...

If you are looking to impress a tea friend or matcha enthusiast, this is the matcha I would suggest. It toes the line between ...

Many suppliers have declined to accept new orders and set limits on online matcha purchases because of the shortage.

Matcha — a finely ground green tea powder made from tea leaves — has become the darling of Instagram feeds ... However, its ...

When you’re tired of the same old, same old latte, the matcha latte offers the perfect, indulgent alternative. This Japanese ...