If you are wondering what the Jaguar rebranding means, learn more about it here along with our take on whether the move was ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. Over the last 12 months, we've seen ...

Secondly, Mo Ismail, the independent virtual artist known as mo_aoun_ismail on social media, worked from two directions – he ...

The new look of Jaguar has brought back memories of several past controversial brand logo changes and redesign jobs. Revisit ...

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

Jaguar’s chief creative officer, Gerry McGovern, revealed the striking Jaguar Type 00 concept, saying “I don’t believe in ...

The pink version of the two-door coupe looks like the fever dream of Penelope Pitstop or Barbie come to life, but is in fact ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

Jaguar, amid criticism for its recent campaign, reveals a concept design of its future electric vehicles, aiming to become an ...

The British automaker unveiled two electric vehicles on Monday night in a flashy installation in Miami. The launch was ...

It could have restored the splendour of the leaping cat to the bonnet. It could have tried to summon up the elegantly sensual ...